Racing Star Hedda Hosås Becomes Autocirc Ambassador for 2025

Autocirc proudly presents Hedda Hosås as its new ambassador for 2025. Hedda is Norway’s leading female motorsport talent, with a background in motocross and rallycross and now recognized for her successful global racing career. Together with Autocirc, Hedda will work to raise awareness and spread knowledge about the benefits of a circular and sustainable automotive parts industry.

At just 23 years old and originally from Voss, Norway, Hedda competes on the global stage, including the all-electric racing series Extreme E. This championship features electric off-road vehicles racing in some of the world’s most extreme environments. Extreme E combines racing with climate awareness, showcasing electric mobility as one of the solutions to reducing greenhouse gas emissions. With her exceptional skills behind the wheel, Hedda has made a name for herself in the Extreme E series and now also serves as a development driver for Extreme H, the hydrogen-powered off-road series that will replace Extreme E in 2025. Being at the forefront of driving sustainable change in the future of motorsport is one of Hedda’s main goals.

“Motorsport is my great passion, and I want to help highlight the solutions to the environmental challenges we face—while also promoting sustainability and reuse, especially when it comes to car parts. My collaboration with Autocirc gives me the opportunity to contribute to this, and I’m really looking forward to it,” says Hedda Hosås.

As an ambassador for Autocirc, Hedda will participate in a series of events and initiatives throughout 2025. She will be an important voice in Autocirc’s efforts to promote circularity and the reuse of car parts. Through her social channels and public appearances, she will help spread the message of how reused automotive parts can reduce waste and lower climate impact.

“We’ve come to know Hedda as a fearless, determined, and thoughtful person who constantly challenges herself outside her comfort zone. She is a role model in so many ways, and we are very excited to work with her. Her commitment to the environment and sustainability, combined with her impressive achievements in motorsport, makes her the perfect ambassador for our brand,” says Bjarte Kaldestad, Country Manager, Autocirc Norway.

Hedda has big ambitions for 2025 and plans to compete in several off-road events both internationally and nationally. Her long-term dream is to make her debut in the Dakar Rally in 2026.

Career Highlights (so far):
• First female test driver for Extreme H
• First development driver for Veloce Racing, Extreme E
• First Norwegian woman to compete in Rally Raid (Baja World Cup)
• Second female driver for McLaren worldwide
• Third place in her first world-class race (Extreme E)